Which method can help a business generate ideas?

Surveying customers is an effective method for a business to generate ideas because it involves actively gathering insights, needs, and preferences directly from those who interact with the product or service. By obtaining feedback from customers, a business can identify gaps in the market, potential improvements, and innovative concepts that align with consumer desires. This direct input not only helps in refining existing products or services but can also inspire new offerings that resonate with the target audience.

In contrast, avoiding market research would leave a business uninformed about customer needs and market trends, potentially leading to less effective decision-making. Restricting brainstorming sessions limits the diversity of ideas and perspectives that can emerge, thereby stifling creativity and innovation. Accepting input solely from senior employees reduces the pool of ideas and may overlook fresh perspectives from junior staff or customers, which can be crucial for generating innovative solutions.